MARKETING MANAGER

DESCRIPTION

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We are looking for a multi-talented Marketing Manager to help us through generating demand and revenue growth for our team, driving and managing content and structuring scalable campaigns across variety of customer-facing channels at BW Software.

 

This Marketing Manager must have demonstrated ability to move fluidly in a rapidly changing environment, as well as best-in-class written and verbal communication skills. You will work closely with internal and external partners to conceive and propose customer-facing strategies and concepts, and guide those projects to completion to hit customer, order, and revenue goals across BW Software. You must be able to work at a tactical level (managing campaigns with merchandising tools, analyzing traffic data, and solving problems).

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Key job responsibilities

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• Generate content across web pages, social, email, packaging, in-store displays, and more

• Develop and execute digital marketing campaigns across channels such as email, social media

• Own the global editorial content calendar and deliverables

• Manage BW Software products page content

• Experience in branding, messaging, marketing plan development, and product launches

• Provide reporting and analysis of marketing data including campaign results, conversion, and online traffic

• Partner with Product and Sales to conduct market research to establish customer trends and habits

• Define and implement best practices

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BW Software is committed to a diverse and inclusive workplace. BW Software is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender identity, sexual orientation,  disability, age, or other legally protected status.